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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Atilla died alone, and seemed to have no family. But a sex shop told a surprisingly different story

Atilla Demirer swiped in to his Sydney building in July 2021. There are no records of him leaving again before his body was found four months later. Was this just another case of fatal loneliness?

The inquest is held in courtroom four at Lidcombe coroner’s court, Sydney, in early August, in an echoey room so empty the coronial advocate assisting, Durand Welsh, asks if I am a family member.

Welsh’s voice bounces around the courtroom, addressing the coroner and the four other people present as he outlines what authorities knew of Atilla Demirer, his life, and his death. It was very little.

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