I want my son to wear fun, colourful clothes – but boys’ fashion is so boring | Rhiannon Lucy Cosslett
Finding affordable boyswear devoid of superheroes or heavy plant machinery is no mean feat: going ‘pre-loved’ is the answer
For my sins, I went to Primark this week. I usually try to avoid the high street for ethical reasons, but occasionally I have to buy the bairn some socks. He has a penchant for shedding them all over north London, and he finds shoes highly offensive, and it has been costing me a fortune. As I navigated the sea of pink and sparkle that is the girls’ section, I found myself looking at rack after rack of blue and grey boys’ trousers and wondering yet again why so many clothes for little boys are just so bloody boring.
When garments aren’t plain or muted, they are covered in trucks, robots or dinosaurs. I’m fine with dinosaurs (how can you not be?) but I refuse to buy him anything with trucks on it, or worse, diggers. I don’t even really understand what heavy plant machinery has to do with children, who are quite rightly forbidden from its operation. Also off the table are the ubiquitous beefeaters (the boy is part-Welsh and the only approved monarch under our roof was murdered by the English in 1282); most slogans on account of them being naff and/or nonsensical; superheroes; the police; farmyard animals with the exception of sheep; and the Gruffalo, who, let’s be honest, is no oil painting.
Rhiannon Lucy Cosslett is a Guardian columnist
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