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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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ITV normalises the abhorrent by putting Nigel Farage in the jungle

Architect of Brexit transported to Australia for this year’s edition of celebrity game show

So it begins again. The annoying and the terminally needy. And that’s just Ant and Dec. Then there are the contestants. The very loosely titled celebs in I’m a Celebrity … Get Me Out of Here! ITV’s annual bingefest of sadism.

People you’ve never heard of. People you think you might have heard of. People you’ve heard of and wish you hadn’t. All human dysfunction is here. An orgy of narcissism. This year capped off by the presence of Nigel Farage.

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