Why do we irrationally spend money on things we cannot afford during a cost-of-living crisis?

Why do we irrationally spend money on things we cannot afford during a cost-of-living crisis? | Jessica Rozen

The internet has made a relatable, lighthearted joke and called it ‘girl maths’, but we all rely on purchasing heuristics to make our lives easier

They call it retail therapy for a reason.

In the midst of a cost-of-living crisis, you’d think that people would batten down the hatches and tighten the purse strings.

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