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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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House votes to formally authorize Biden impeachment inquiry

Republicans have failed to produce evidence showing president financially benefitted from family business dealings

The House voted Wednesday to formally authorize the impeachment inquiry into Joe Biden, even as Republicans have failed to produce evidence showing that the president financially benefitted from his family’s business dealings.

The House voted on partisan lines, 221-213 to launch the inquiry. The vote came hours after the president’s son, Hunter Biden, defied a subpoena to appear for a closed-door deposition with House members. Instead choosing to hold a press conference on Capitol Hill, Hunter Biden reiterated his willingness to testify publicly, an offer that House Republicans have rejected.

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