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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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‘My whole world revolves around cash’: why some Australians fear being left behind by a cashless future

With more transactions taking place digitally, cash transit companies warn of reduced services – which experts say risks isolating those who rely on notes and coins

Heather Lewis has an unusual budgeting method in the age of online banking, but it works for her.

When the disability support pensioner gets paid, she heads to her local bank branch in Melbourne, withdraws the cash and places it into plastic pockets according to each bill or expense.

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