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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Pope.L obituary

American artist known for his epic street ‘crawls’ through 70s New York, who also showed at the Museum of Modern Art

One morning in 1978, passersby along the less salubrious end of West 42nd Street in New York were met with a curious sight. A young man dressed smartly in a pinstripe suit fell to his hands and knees and began to crawl along the dirty pavement, not letting up until he reached Times Square.

It was the first of more than 30 “crawls” by the artist Pope.L, who has died unexpectedly aged 68. In a city beset with homelessness, it was an act of solidarity to lose his “verticality”, the artist said, the suit a symbol of power. “We’d gotten used to people begging, and I was wondering, how can I renew this conflict? I don’t want to get used to seeing this. I wanted people to have this reminder.”

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