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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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England players banned from discussing penalty tactics at Euro 2024

  • Questions to Marc Guéhi and Ezri Konsa blocked
  • Team were ‘absolutely crucified’ for Euro 2020 final shootout says Southgate

The Football Association’s determination to relieve pressure on England at Euro 2024 has led them to throw a veil of secrecy over the team’s approach to penalties, underlined by players being blocked from answering questions about the squad’s shootout process.

It is understood there has been unhappiness within the FA at former staff members lifting the lid on the heavily detailed psychological work done to alter England’s tortured relationship with spot-kicks. There have been pointed remarks from Gareth Southgate, who has driven much of the change, and officials were reluctant to allow any insights to leak out after the nerveless shootout victory in Saturday’s quarter-final against Switzerland.

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