Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
Previous studies had suggested men could sense changes in body odour, but recent test found no compelling evidence
The widespread belief that men are more attracted to the scent of a woman when she is at her most fertile may not be true after all, researchers say.
A flurry of studies in recent decades have made a persuasive case that female body odour changes over the menstrual cycle, allowing perceptive males – in theory, at least – to sense when mating is most likely to result in pregnancy.
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