Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
Levies threaten exporters to US market, while scrapping of subsidies will hit EV sales – and Tesla could gain
The internal combustion engine appears to hold a special place in Donald Trump’s psyche. During his inauguration speech last week, he made a “sacred pledge” to raise US car production to “a rate that nobody could have dreamt possible just a few years ago”.
Car making and the oil industry – not AI, computer chips, or even cryptocurrencies – were the only two industries the new US president highlighted as he promised to make America a “manufacturing nation once again”.
Continue reading...from The Guardian https://ift.tt/IlxA9ht
via IFTTT
Comments
Post a Comment