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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Hamas says 10-month-old hostage Kfir Bibas was killed in Israeli bombing

Infant was kidnapped alongside his brother, Ariel, and their mother, Shiri, who the group say have also died

A 10-month-old baby who was the youngest hostage kidnapped and taken to Gaza has reportedly been killed in an Israeli bombing alongside his mother and brother, Hamas has claimed.

Kfir Bibas was taken from the Nir Oz kibbutz along with his four-year-old brother, Ariel, and their mother, Shiri. His father, Yarden, was also abducted during the 7 October Hamas attacks on Israel, in which about 1,200 people were killed and 240 taken hostage.

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