Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
City hall engineer had put bag with sensitive data in overhead luggage rack on train at Gare du Nord
A bag containing a computer and two USB memory sticks holding police security plans for the Paris Olympic Games has been stolen from a train at the capital’s Gare du Nord station.
The bag belonged to an engineer from Paris city hall, the police said late on Tuesday, confirming a report by BFM television, adding that he had put the bag in the luggage compartment above his seat.
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