Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
- Australia 383 and 164; beat New Zealand 179 and 196 by 172 runs
- Lyon finishes with 10 wickets after Cam Green’s unbeaten 174
Nathan Lyon has spun Australia to victory in the first Test and the retention of the Trans-Tasman Trophy, with New Zealand feeble in their second innings at the Basin Reserve.
Australia won the Test by 172 runs in a contest likely to be remembered for Cameron Green’s unbeaten first-innings 174, a breakout performance as the youngster looks to cement his place at No 4.
Continue reading...from The Guardian https://ift.tt/KkYIiQn
via IFTTT
Comments
Post a Comment