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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Suicide toll prompts call for more support for UK domestic abuse victims

Project finds police recorded 93 suspected domestic abuse-related suicides in a year – one every four days

Campaigners for women’s rights in the UK are calling for more mental health support for domestic abuse victims after police recorded 93 suspected abuse-related suicides in a year.

A report found 242 domestic abuse-related deaths were recorded between April 2022 and March 2023, of which 93 were suspected suicides, 80 were intimate partner homicides, 31 were adult family homicides, 23 were unexpected deaths, 11 were child deaths, and four others were deaths involving individuals living together who were not family members or intimate partners.

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