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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Temporary housing ‘a factor in 55 child deaths in England since 2019’

Investigation deems poor accommodation contributed to deaths of children – 42 less than a year old

Temporary accommodation has contributed to the deaths of dozens of babies in England, according to investigations into child deaths over a four-year period.

In figures that MPs and the government called “shocking”, living in temporary accommodation was a factor in the unexpected deaths of 55 children between 1 April 2019 and 31 March 2023, according to official reviewers. It found that 42 of those who died were less than a year old.

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