‘Unethical’ junk food packaging manipulates children into craving sweets, report claims

Bite Back, a Jamie Oliver campaign group, found the 10 biggest producers reel in young shoppers with attention-grabbing colours and cartoons

Food companies are using bright colours and cartoon characters in an “unethical” effort to manipulate children into wanting the sweets and crisps they make, a report has claimed.

Bite Back, a campaign group that is part of the chef Jamie Oliver’s empire, asked nutrition experts to analyse 262 sweet food products sold in the UK with packaging likely to appeal to children made by the 10 biggest food companies.

78% of products were deemed unhealthy because of their fat, salt or sugar content.

67% of those featuring a character were unhealthy.

80% of products used bright colours as well as fun patterns and lettering to attract children’s attention.

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