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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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England’s health watchdog ‘not fit for purpose’, says Wes Streeting

Health secretary’s comments follow finding that Care Quality Commission struggling to identify performance issues in hospitals and care homes

Wes Streeting has called England’s healthcare watchdog “not fit for purpose” after an interim report found significant failings were hampering its ability to identify poor performance at hospitals, care homes and GP practices.

The health and social care secretary promised to “grip the crisis” at the Care Quality Commission (CQC) by taking immediate action to increase oversight of the body and giving patients more confidence in their care.

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