Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
For decades nori-wrapped rice dish was mainly a snack eaten at home or in a bento, but now it has come into its own
It is barely 10am and the queue outside Onigiri Bongo already stretches around the block. Some of the 30 or so early-bird diners sit on stools, sipping green tea and poring over laminated menus. Further back it is standing-room only.
“It’s always like this,” says Yumiko Ukon, who has run this modest rice ball shop and restaurant in the Otsuka neighbourhood of Tokyo for almost half a century. “But we never run out of rice,” she adds, seated in her office near a wall clock in the shape of a rice ball with a bite taken out.
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