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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Trump repeats attack on Liz Cheney and laments bad hair day at Michigan rally

Ex-president’s speech comes as race enters final stretch, amid battle with Kamala Harris to woo Michigan voters

Donald Trump on Friday tried to energize his voters during a rally in Warren, Michigan, delivering an address replete with his characteristic fear-mongering about immigrants and tangents including musings about his hair.

The former president also repeated his aggressive attack on former Republican representative Liz Cheney, one day after he said she should be under fire with rifles “shooting at her”.

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