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What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing Australian fast-fashion brand’s sales efforts, which also include a university student influencer program Get our weekend culture and lifestyle email Four women standing in front of a caravan in the desert appear the first time I open the White Fox app. The cowboy hats, micro-shorts, low-slung belts and knee-high boots suggest they’re on their way to Coachella. The text reads: “Your new wardrobe just dropped,” alluding to the “hundreds of styles” the online-only Australian fast-fashion brand says it releases every week. The image encapsulates the strategy that has made White Fox a favourite among teenage girls and twentysomethings across Australia, the United Kingdom and United States. It positions White Fox as the brand hot girls wear to cool parties, and generates fear of missing out in the process. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday ...
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Sicilian gravedigger accused of removing corpses to resell burial sites

Arrested man was allegedly aided by a forensic pathologist said to have falsely certified the decomposition of bodies

Police in Sicily have arrested a former gravedigger and are investigating 18 others accused of illegally removing bodies from tombs to make way for new corpses.

The former gravedigger’s assistant was also arrested on Monday in the investigation dating from 2023 for alleged corruption and bribery in Trapani, on the west coast of the Italian island.

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